State University of New York Institute of Technology
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http://www.nytimes.com/2011/11/02/business/bank-of-america-drops-plan-for-debit-card-fee.html

"In Retreat, Bank of America Cancles Debit Card Fees".

Despite all the fees that every person pay's to banks, Bank of America desided to charge and additional $5 dollars on every purchse you do with your debit card. This action caused a lot of criticism against bank of America and many to close their accounts. Bank Of America quick reaction was to cancle that plan because of its compettitors not charging any fees. Bank of America states that " the revenue expected from this change was not worth its reputation". But has this action allready ruined their reputation. Many members felt betrayed and left to open accounts elsewhere. This actions shows that Bank of America relationship with its members is not that great.


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