State University of New York Institute of Technology
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Gruesome Anti-Smoking Ads Raise Ethical Questions

While government officials say the graphic tv ads depicting victims of various smoking related illnesses are effective, some wonder if this type of shock is indeed the best way to convince people to quit.  The latest ads feature a woman who lost her voice box and  a man who lost his leg.  Health and Human services secretary Kathleen Sebelius said in a statement that "This campaign is saving lives and saving dollars by giving people the facts about smoking in an easy-to-understand way that encourages quitting." Critics of the ads echo the viewpoint of Boston Globe columnist Deborah Katz - "For some, quitting requires Herculean efforts far beyond a basic fear of what will happen to them if they don’t.”

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